What Kelriva AI's visibility score reveals about your online presence
A startup called Kelriva AI has launched a free tool that queries ChatGPT, Claude, Gemini, and Perplexity in real time with eight questions a prospective client would actually ask, then shows you exactly what each model says about your business. The tool targets a specific blind spot: many businesses rank well on Google but never appear when someone asks an AI system for a recommendation. Kelriva tested it on 15 UK firms across accountancy, law, fintech, and coaching and found the same pattern every time. One firm dominated mentions in each sector, while several established competitors never appeared once.
How the tool queries AI systems in real time
Unlike traditional SEO metrics that measure ranking position in a list of results, the AI Visibility Score measures what a generative system actually says in a single synthesized answer. The tool runs eight branded and unbranded questions live against all four models at the moment you run the check, not from a cache or pre-recorded sample. This matters because these models update constantly. What one said about your business last month may differ after a website change, a new competitor's content, or a factual correction elsewhere online.
The report measures four things: mention rate, how often you come up at all; citation rate, which sources the AI cites instead of you; share of voice, which named competitors get recommended in your place; and a misinformation check that cross-references two models on basic facts like hours, location, and services. Most visibility trackers skip that last part entirely, which means a business can be visible and still be described incorrectly. The tool also checks whether AI crawlers can actually read your site, rewrites one real paragraph from your homepage to show what a stronger version looks like, and ends with a 30-day plan built from the specific gaps found rather than a generic checklist.
Why AI visibility differs from traditional SEO
Domain Authority and search rank measure standing in a list of results a person can scroll through and compare. AI visibility measures something structurally different: which sources the AI cites instead of you, whether it names you at all, and whether the facts it states are correct. A page can be fully optimized for search and still be absent from an AI answer because search engines and AI systems retrieve and synthesize information differently. More buyers are starting research with a chat interface instead of a search box, and if the AI does not name you there, ranking first on Google is not what they will see.
The gap between search performance and AI visibility is already showing up in buyer behavior. When someone asks ChatGPT which accountancy firm handles startups in London, they get one synthesized answer, not a scrollable list. If your firm is not in that answer, you do not exist for that buyer at that moment. Being real and being good at the work is not the same as showing up when someone asks an AI which firm to hire.
Competitors charge hundreds per month for continuous tracking
Ahrefs' Brand Radar AI starts at £159 per month per platform, £560 per month for all five. Semrush's plans start at $139.95 per month. Both serve businesses that need to track AI visibility on a daily basis, and both are genuinely useful for that purpose. Kelriva's approach differs because most businesses do not need daily tracking. They want to know where they stand right now. The full check is free, no card, no catch. You provide a website and a work email, then see the whole evidence report. After seeing the results, you can start optional monthly monitoring at £6.99 per month, cancel anytime, which is nowhere near what the continuous trackers charge. Pricing was confirmed in August 2026.
What happens when you submit your email
You see one free result instantly: one real question, one real verbatim answer, so you can verify the tool is legitimate before proceeding further. Running the full check against all four models typically takes 60 to 150 seconds because it queries live, not from stored responses. Once complete, you click through to the full report without a payment step or card details anywhere in the flow. The report is also emailed to the address you provided, so you have it even if you close the tab.
A Recheck button lets you run the same queries after making changes to your site and see whether it moved the needle in the same session, instead of waiting on a promised monthly re-scan by email like most competing tools. That immediate feedback loop is what makes the tool practical for teams that want to test whether a homepage rewrite or a new case study actually changes what AI systems say about them. The full check is genuinely free, and the report is the pitch: if AI models are naming your competitors instead of you, that is worth knowing regardless of what you do next.