Meta has used its annual Connect conference to lay out an aggressive expansion plan for Muse, its personal AI agent that launched just weeks ago. CEO Mark Zuckerberg positioned Muse as the centerpiece of Meta's consumer AI strategy, announcing a wave of new features that push the agent from a phone-bound assistant toward a persistent, device-spanning presence.
Muse Gets a Physical Avatar
Among the announcements made at Connect on Wednesday, one of the more distinctive is that Muse users will soon be able to create a custom digital avatar for their agent and video chat with it in real time. Meta developed a new model called Muse Realtime Avatar to power the feature. The idea is to give the previously faceless software a face, body, and voice. The avatar was demoed live on stage and allows users to have real-time conversations, assign tasks, and ask questions.
The physical avatar is named Jolly, according to Zuckerberg. The feature carries a clear echo of Meta's earlier metaverse ambitions, though the company frames it as making the agent more personable rather than a return to virtual world building.
Muse Moves to Smart Glasses and Mac
Meta announced that Muse will integrate with its smart glasses line. Users will be able to speak to their agent through the glasses, which activate via a wake word. Once activated, the agent can guide personalized workouts, log meals, book appointments, and help users purchase products they encounter in their field of view. Meta said the agent works in the background and checks back in when tasks are complete. The company did not provide a specific launch date but said the feature should arrive in the coming months.
Separately, Meta is extending Muse to Mac desktops. The agent will be able to operate any app on a user's computer, similar to how AI agents from OpenAI and Anthropic function on desktop systems. Users will be able to delegate tasks and walk away while the agent works through a queued list of jobs.
Email, Shopping, and a Developer Ecosystem
Muse will receive its own email address, Meta announced. The feature is being developed without a precise timeline. Users will be able to add Muse to email threads or forward emails from the agent to handle on their behalf. This fits into the broader picture of Muse operating continuously in the background across a user's digital life.
Meta has locked in shopping partnerships with Stripe and Shopify, giving Muse agentic access to the entire Shopify product catalog. The agent can use Lync and Shop Pay to complete purchases. Meta also added PayPal support for payments. A string of retail partnerships follows, with Best Buy, Gap, Sephora, Walmart, and Wayfair among the named partners. Expedia and Instacart are also in the pipeline, along with connectors for GitHub, Granola, and Notion.
Meta opened its platform to outside developers to build their own connectors. Alexandr Wang, Meta's chief AI officer, said the company received more than 1,500 applications in less than a week. The response suggests developers see value in building for what Meta frames as an emerging platform.
Muse Spark and the Business Model
Muse is powered by Muse Spark, Meta's multimodal AI model built for agentic work. Meta positioned the agent as more accessible than competitors, designed from launch to automate everyday busywork. The model underpins the agent's ability to interact across devices and digital accounts.
Zuckerberg described the business model during his keynote, saying Meta is making Muse free for a large number of tokens with the expectation of profiting from a small fee on transactions over time. He also framed Muse as the foundation for what he called personal superintelligence, saying he expects it to grow into a tool billions of people will use to accomplish their goals.
The Connect announcements make clear that Meta is treating Muse not as a feature but as a platform. The combination of avatar interaction, smart glasses integration, desktop automation, and a growing ecosystem of connectors and shopping partners points to an agent designed to become the default interface between a user and the digital services they depend on.